The word according to the book it’s written in

It's general election time in Ireland and one party who have been bestowing on us the virtues of recycling have so far pushed 46 different leaflets through the door advertising their policy on, wait for it… recycling! While lot's of printing companies having closed due to the recession, all but one party have been getting their printing done at knockdown prices - outside Ireland! I'll try not to use any more exclamation marks for the rest of the post. Many politicians have knocked on the door selling their visions of the future. This morning a different type of salesperson came to the door and he had a rock solid sales technique: