I knew I’d lost my sense of humour when Jill Y said to me “you’ve lost your sense of humour”. It was at that precise moment that I knew I had to get it back at all costs. It turned out that it didn’t take long to get it back and it didn’t cost anything at all. I put a free ad in the local newspaper and it was returned, unharmed and intact. It made me appreciate the power of the free ad but there was one ad above all, that stood head and shoulders above others in the paper that day: