When Thirsty Dave does something, he likes to do it with a degree of originality not seen since George Martin produced Sgt. Pepper’s Lonely Hearts Club Band. Once a year, the thirsty one gets to look after one of Sugartastic Daddy John’s shops and put his own unique stamp on proceedings. Brought up old school style on the adage that ‘all publicity is good publicity’, he decided to advertise a beauty parlour in his own imitable way: